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Folding cartons and rigid boxes, engineered to spec

One folding carton, five rigid formats, four board grades, and the finishing list your designer will ask about. Everything on this page is what we actually run — not a capability brochure.

Kraft, sage and clay folding boxes with board swatches
350 gsm, three board colours — kraft, sage and clay, each with the swatch it was matched against. The board is chosen before the artwork, not after.
Structural samples and proof sheets on a bench
Sample bench — white structural blanks, printed proofs and a Pantone deck, laid out before the first production run.
Rigid magnetic box with foam insert
Same brand, rigid format — when a 2-bottle gift set needs to feel like a gift.

Six constructions, two lines

One folding carton on the standard line, five rigid formats on the premium line. All six run through the same prepress and QC — what changes is the board, the handwork and the lead time.

Folding carton Standard

Folding carton

One-piece board, ships flat and erects in seconds. Straight tuck, reverse tuck, crash-lock or sleeve — the workhorse format for 90–120 count lines.

MOQ 1,00012–15 days
Book-style box Premium

Book-style box

Rigid tray with a flat hinged lid and no skirt, so it opens like a book cover. The flattest profile in the rigid family — built for shallow gift sets and mailers.

MOQ 50018–22 days
Flip-top box Premium

Flip-top box

Rigid tray with a deep skirted lid, hinged at the back. The skirt wraps the base on three sides, so the closed box reads as a single seam line.

MOQ 50018–22 days
Lid-and-base box Premium

Lid-and-base box

Two separate pieces: a shallow tray and a deep-skirted lid that lifts off entirely. The classic presentation format, usually fitted with a shoulder insert.

MOQ 50018–22 days
Double-door box Premium

Double-door box

A rigid frame with two doors hinged left and right, meeting at the centre. Used for multi-bottle sets and subscription kits where the reveal is the point.

MOQ 50020–24 days
Drawer box Premium

Drawer box

Printed outer sleeve over a sliding inner tray, with a finger notch or ribbon pull. Ships assembled, and the slide-out is the unboxing moment.

MOQ 50018–22 days

Every rigid format above can be fitted with hidden magnets, a ribbon pull or a moulded insert. Tell us how it should open, and we quote the closure as part of the box — not as an extra.

Board grades

Board choice drives three things: how the carton feels in the hand, how it survives a mailer, and whether your buyer's compliance team will accept it.

GradeCaliperUse it for
White card (SBS/FBB)300 / 350 / 400 gsmSupplements, nutraceuticals, pharma secondary. Best print fidelity and brightness.
Kraft board250 / 300 gsmNatural and organic positioning. Uncoated surface, warmer print.
Coated recycled board350 / 400 gsmCost-sensitive runs where the print is simple.
Grey board1.5 / 2.0 / 2.5 mmRigid box shells, wrapped in printed paper.
E-flute corrugated1.5 mmMailer boxes and shipping outer.

Our default for supplement cartons is 350 gsm white card. It holds a 120 cc bottle without bulging at the crease, and it takes soft-touch lamination without cockling. Drop to 300 gsm only for small 30–60 cc cartons.

350 gsm white card folding carton

350 gsm white card, matte lamination, 4C offset.

Nine stocks we keep in the drawer

Board is the first decision and the hardest to judge on a screen. These are the nine we hold — ask for a swatch pack and we will post the ones you are considering.

White card — Solid bleached board, coated one side
White card300–400 gsm
Art paper — Coated both sides, highest print gloss
Art paper157–300 gsm
Kraft — Uncoated, natural brown, warm print
Kraft250–300 gsm
Black card — Solid black through, no print needed
Black card300–400 gsm
Gold board — Metallised surface, foil effect without foil
Gold board250–300 gsm
Silver board — Cool metallic, good for cool colourways
Silver board250–300 gsm
Pearlescent — Mica coating, soft sheen under light
Pearlescent120–250 gsm
Textured — Embossed felt, linen and leatherette grains
Textured120–250 gsm
Corrugated — Mailers and shipping outer
CorrugatedE-flute, 1.5 mm

Printing & finishing

All finishing is in-house. That matters more than it sounds — outsourced foil is where lead times and registration drift.

ProcessBest forNotes
Offset, 4C + Pantone1,000+ unitsStandard for supplement cartons. Pantone matching to your brand guide.
Digital print100–1,000 unitsNo plate cost. Good for test launches and short seasonal runs.
Matte / gloss laminationAll runsMatte hides scuffing better; gloss gives more contrast.
Soft-touch laminationPremium linesVelvet feel. Requires 350 gsm minimum to avoid curl.
Spot UVAccent areasRegister to ±0.2 mm. Usually paired with matte.
Hot foil stampingLogo, bordersGold, silver, copper, holographic. Adds 3 days.
Emboss / debossLogo, textureBlind or registered. Needs a brass die — one-time cost.
Window patchingVisible productPET or PLA film. Food-contact grade available.
Rigid box lids being hand-wrapped and lined at the finishing bench
Hand-wrapping, in house — corners are folded by hand, not machine-turned. It is the only way a rigid lid sits flat after a year on a shelf.
Heidelberg Speedmaster five-colour offset press running carton board
Heidelberg Speedmaster — five-colour sheet-fed, Pantone matched to your brand guide, sheets checked under D50 light against the approved proof.
Premium line

Inside a rigid box

A rigid box is a sandwich. 2.0–3.0 mm grey board gives it the shape, printed paper is wrapped over the outside, and a lining paper goes on the inside so the interior is as finished as the exterior. Magnets are set into the board before wrapping — they never show.

That is four hand operations per box: cut the board, wrap the outside, line the inside, set the insert. It is why the unit price runs roughly twice a folding carton — and why the format still reads as expensive on a shelf.

MOQ
500
Unit price
$1.40–4.00
Lead time
18–22 days
Request a rigid quote Compare both lines
Rigid magnetic boxes in matte black and cream
Inserts

Eight ways to hold the bottle

The box is the outside. The insert is what stops the bottle moving, keeps the cap off the lid, and decides whether the box feels cheap or expensive the moment it opens. All eight are cut to your bottle drawing — send the OD, the cap diameter and the height, and we come back with the tray that fits.

Folded paperboard insert with die-cut dividers inside a printed box

Paperboard insert

Die-cut and folded from 350–700 gsm board, with glued dividers. No mould, no tooling fee, one material — the cheapest insert that still looks deliberate.

350–700 gsmMOQ 1,000
White EPE pearl cotton insert with bottle and accessory cavities

EPE pearl cotton

Expanded polyethylene, cut with a knife die. The most protection per millimetre and the lowest unit cost in the foam family.

EPE 20–30 kg/m³MOQ 500
Black PU foam block insert with a bottle cavity and four accessory slots

Foam block

Solid PU block, routed or die-cut. Takes awkward shapes — droppers, scoops, sachets — and absorbs drop energy better than a thin tray.

PU foam 20–40 mmMOQ 500
White four-cavity PU foam tray in a navy rigid box

Foam tray

PU foam set into a board shell, so the tray keeps its shape when the lid comes off. Four cavities from one die, no injection mould.

PU + board shellMOQ 500
Clear white PET blister tray with two cavities in a green rigid box

Blister tray

PET at 0.4–0.8 mm, vacuum-formed over a single mould. The product shows through, and it is the cheapest moulded tray to tool.

PET 0.4–0.8 mmMOQ 1,000
Cream flocked PET tray with a bottle profile inside a red rigid box

Flocked tray

The same PET tray, sprayed with nylon flock. Soft to the touch, hides scuffs, and the default finish on supplement gift sets.

PET + nylon flockMOQ 1,000
Orange satin wrapped over a black foam base inside a yellow box

Silk over foam

Satin wrapped over a die-cut foam base, so the fabric frames the cavity instead of covering it. Most of the silk look, about half the handwork.

Satin + PU foamMOQ 500
Orange satin lining draped inside a green rigid box

Silk lining

Satin draped over a foam core and finished by hand at the corners. The highest perceived value in the box — and the slowest thing we make.

Satin + foam coreMOQ 500

The insert is quoted with the box, never as a separate line. If your current supplier prices the tray on its own, ask what the tray is made of — the answer usually explains the number.

How to choose

If the priority isChoose
Lowest cost at 5,000+Paperboard insert
Plastic-free, single materialPaperboard insert
Transit protectionEPE pearl cotton
Bottle plus accessories in one boxFoam block or foam tray
Product visible through the trayBlister tray
Premium unboxing, supplement setsFlocked tray
Gift set or limited editionSilk lining

What we need to quote it

An insert is only as good as the drawing behind it. Five numbers and we can price it the same day.

  • Bottle OD, total height and cap diameter — or send one physical bottle
  • Whether a leaflet, desiccant or scoop shares the cavity
  • Insert depth: flush with the box rim, or recessed 5–10 mm
  • Transit standard — ISTA-6 Amazon, or your own drop height
  • Food-contact or plastic-free requirement for your market

Tolerances & QC

These are the numbers we hold on every run. If a spec sheet from another supplier does not state them, ask why.

Die-cutting±0.5 mm
Print registration±0.15 mm
Colour matchΔE ≤ 2.0 against approved proof
Board caliper±5%
Glue bondFibre tear on 100% of sampled units
AQL samplingISO 2859-1, level II, AQL 2.5

Artwork requirements

Send files in this format and we can go straight to proof. Anything else costs a day of back-and-forth.

  • PDF/X-4, CMYK, or Pantone references named in the file
  • 3 mm bleed on all edges; 4 mm safety margin inside the fold lines
  • 300 dpi minimum for raster elements; fonts outlined
  • Dieline on a separate layer, set to 100% magenta, non-printing
  • Rich black limited to 240% total ink coverage
  • Barcodes: EAN-13 or UPC-A at 100% magnification, quiet zone respected

We supply the dieline for your exact size from the configurator on the home page — download the SVG and drop your artwork onto it.

MOQ and lead time

Lead time is production only. Add 3–5 days for a physical proof and 30–35 days for sea freight to the US west coast.

ConfigurationMOQProduction
Offset, 4C, matte lamination1,00012–15 days
Offset + foil or emboss2,00015–18 days
Digital print, short run1007–10 days
Crash-lock, automatic line3,00015–18 days
Size a carton in 3D
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